how to use indie data as a stick not a carrot

Data doesn’t mean anything unless it changes behaviors. But doing so must be done with care and intention. Too much pressure and you’ll create a culture of fear. Too little and you’re back in an ecosystem of invisibility. Steve Holley, an indie agency owner in Virginia, explains how he walks that line and finds the right conversation at the right time.

Get the latest on indie agents’ fight for data ownership:

Who is Steve Holley?

Honestly, Steve Holley is just one of those guys you want to sit down and have a beer with. Fire pit may or may not be included. He’s weathered many a change in this industry as both a captive agent, carrier rep and indie insurance agency owner. Today, he lives in Virginia with his wife and 2 kiddos continuing to push the indie agency model forward.

Connect with Steve on LinkedIn.