the next generation of IVANS

You don’t bring on a new CEO unless you’re looking to set a new strategic vision. What is that vision? How will they actualize it? And most importantly…why? All questions Reid Holzworth and I wrestle […]

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Welcome to b atomic airwaves

why pat west joined b atomic!

Saying “yes” to a startup? A tall order for most. Lucky for us…Pat West, Chicago Bulls fan and lover of all things sneakers, is not most people. Kicking of his insurance career at State Farm…trading […]

the first 365 days b atomic

365 days ago the b atomic team said we would: build 1 platform for indie insurance agent marketing, sales, service & analytics…..a platform that empowered agents to own their own data….collaborate with each other to […]

why we started another company

If you’d have asked me a year ago whether we’d be starting not one, but two companies during a world pandemic…..I’d told you that you were crazy! And yet here we are….announcing the start of […]

can you sustain morale in quarantine?

With everyone working from home, it’s easy to become disconnected from your team and feel….alone. Chris Shaffer, COO of Zinc, explains how the work they’ve done over the past 12 months on transparency and connection […]

he has a 7 person data science team

Meet Trevor Baldwin from Baldwin Krystyn Sherman Partners, an independent agency in Tampa, FL. Trevor explains how his internal data science team gives him a competitive edge with clients, helps him run a leaner agency […]

they hired a silicon valley tech guru

After spending 19 years with Intel Corporation, where he led a worldwide team in support of cloud and datacenter customers, Dave Davis left silicon valley. He joined Fudge Insurance, an independent insurance agency in Florida, […]